Get started with Digital Marketing, Skills Bootcamp

Gain the skills, confidence, and connections to level up your career.
Skills Bootcamps are flexible training courses for adults aged 19 and over. This programme last up to 12 weeks, and you'll be offered a job interview with an employer once you complete the course.

Funded by UK Gov_White-01_0

Programme Overview: Digital Marketing Skills Bootcamp

Designed to equip you with the essential skills and knowledge to excel in the fast-paced world of digital marketing. This programme covers a wide range of topics, ensuring you have a well-rounded understanding of the key aspects of digital marketing. Below is an overview of the core modules you’ll be exploring:

  1. Ethical Marketing & Digital Communications
    • Understand the principles of ethical marketing and how to apply them in digital communications to build trust and credibility with your audience.
  2. Simple Video Editing Tools & Video Strategies

    • Learn the basics of video editing and explore effective video strategies to enhance your marketing efforts.
  3. Email Marketing and CRMs

    • Dive into the world of email marketing and Customer Relationship Management (CRM) systems to effectively manage and nurture customer relationships.
  4. The Power of AI in Marketing: AI in Marketing Overview and Practical Application

    • Explore the transformative role of AI in marketing and discover practical applications to optimize your marketing strategies.
  5. Business Intelligence and Web Analytics: Introduction to Web Analytics

    • Gain a foundational understanding of web analytics and learn how to leverage data to make informed marketing decisions.
  6. Business Intelligence and Web Analytics: Introduction to Business Intelligence (GA4)

    • Delve deeper into business intelligence with a focus on Google Analytics 4 (GA4) to enhance your data analysis capabilities.
  7. Social Media Part 1: Key Business-Related Social Media Sites, Including Influencer Marketing, and LinkedIn (Personal Branding and Business)

    • Explore the key social media platforms for business, including strategies for influencer marketing and building a personal brand on LinkedIn.
  8. Social Media

    • Understand the intricacies of paid social media advertising and how to effectively allocate your budget for maximum ROI.
  9. Paid Search

    • Learn the fundamentals of paid search marketing, including keyword research, ad creation, and bidding strategies.
    • Advance your knowledge of paid search with more complex strategies and optimization techniques.
  10. Trends & Innovations Including Guest Speaker

    • Stay ahead of the curve by exploring the latest trends and innovations in digital marketing, featuring insights from industry experts.
  11. Digital Marketing Strategy: Crafting a Cohesive Digital Strategy

    • Master the art of creating a cohesive digital marketing strategy that aligns with your business goals.
  12. Digital Marketing Strategy: Dynamic Strategy Execution

    • Learn how to execute your digital marketing strategy dynamically and adapt to changing market conditions.
  13. Creating Campaign Plans Based on DM Strategy Including Business/Employer Presence

    • Develop comprehensive campaign plans that reflect your digital marketing strategy, enhancing your business or employer’s online presence.